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Brand Stories
From a 1917 sketch inspired by the Renault FT to the most worn watch in fashion magazines.
Louis Cartier sketched the Tank in 1917, inspired by the silhouette of the Renault FT-17. The first prototype was given to General Pershing in 1918. Civilian sales began in 1919.
It has been worn by Andy Warhol, Princess Diana, Steve McQueen, Michelle Obama, and on more magazine covers than any other watch.
A century in, it still looks like the future.
