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Brand Stories
Launched 1998 as a sub-brand, now an independent ₹2,000Cr business.
Fastrack started in 1998 as a Titan sub-brand for "college-going" customers. Initial pricing: ₹500–₹1,500. The breakthrough came in 2005 when Fastrack became a standalone brand with its own ad agency, its own retail strategy, and an aggressive sub-₹2,000 pricing model.
By 2024 Fastrack expanded beyond watches into eyewear, bags and smart wearables. The Fastrack Reflex smartwatch line crossed 1 million units in 2025.
