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Brand Stories
Why the SBGA211 became the textbook example of Japanese watchmaking philosophy on a wrist.

The Snowflake (Ref. SBGA211) launched in 2010. Its dial pattern was inspired by the snow that piles outside the Shinshu Watch Studio in Nagano. The texture is stamped, not printed — every reflection moves with the light.
It's the watch that taught the West how to spell "Grand Seiko."