The Indian Watch Market in 2026

India is the world's fifth-largest watch market by units and the fastest-growing luxury Swiss market outside China.

Smartwatches dominate volume

Boat, Noise, Fire-Boltt and Amazfit account for over 70% of units sold. Average ticket: ₹1,500–₹4,000. Growth here has flattened — the market is saturated.

Luxury Swiss is the growth engine

FY 2025 saw 23% YoY growth in Swiss imports. Rolex, Omega, Tag Heuer, Longines and Tissot together account for ~80% of imported value. New mono-brand boutiques opened in Mumbai, Delhi, Hyderabad and Bengaluru.

What it means for buyers

• Authorised dealer stock is improving but waitlists remain real for hot SKUs.
• Grey-market premiums have softened — buy from authorised wherever possible.
• Resale market in India is maturing; expect proper documentation requirements.

A note on duties

Import duties on Swiss watches remain at 22.5%.