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Brand Stories
From 1934 ETA-powered chronometers to today's 80h Powermatic — Mido's quiet endurance.

Georges Schaeren founded Mido in 1918. The Multifort launched in 1934 with three claims: shock-resistant, anti-magnetic, water-resistant — all at once. Indian, Russian and Chinese railways adopted it as official issue.
Mido today is owned by the Swatch Group and sits between Tissot and Longines in pricing. Every modern Multifort uses an ETA-derived Powermatic 80 movement (80-hour reserve, anti-magnetic Nivachron hairspring), making it one of the best value automatics under ₹70K.
The Multifort Patrimony in 40mm with a sector dial is the connoisseur's pick.