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Brand Stories
A 1947 dial design entered MoMA's permanent collection — and never left the shop window.

In 1947 designer Nathan George Horwitt sketched a watch dial with a single gold dot at 12 o'clock, no other markings, on pure black. He intended it as a study of "the moment of noon."
The Museum of Modern Art acquired the design in 1960 — the first watch dial in MoMA's permanent collection. Movado licensed and produced it from 1962.
Today the Museum Dial is Movado's signature. Critics call it minimalist. Buyers love it because it's the cleanest watch face ever made. Both are right.