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Brand Stories
How a square case from 1969 became motorsport royalty thanks to Steve McQueen.
The Monaco launched in March 1969 — the first water-resistant square chronograph. Critics hated it. Buyers ignored it. By 1975 it was nearly dead.
Then Le Mans (1971). Steve McQueen wore a blue Monaco 1133B on screen. The watch became iconic by association.
The modern Monaco Calibre 11 reissue reverses the original crown position (left side, like the prototype). The 50th anniversary editions sell out in hours.
