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Brand Stories
The story of Charles Vermot, the watchmaker who hid the El Primero tooling during the quartz crisis.
In 1975 Zenith's American owners ordered the destruction of the El Primero tooling — the world's first integrated automatic chronograph movement (1969). They wanted quartz, not mechanical.
Watchmaker Charles Vermot refused. He hid the press tools and technical drawings behind a false wall on the third floor of the Le Locle factory.
In 1984, when Rolex came calling for movements to power the Daytona, the El Primero was reborn. Without Vermot's defiance, both the Zenith Chronomaster and the modern Daytona would not exist.
